How Many Reviews Makes a Good Ebay Seller

On eBay, there's 1 thing that will increase your visibility more anything else—positive feedback. It's ane of its core ranking factors.

That means the more positive feedback you lot have, the better your placement in search results. It also plays a key office in achieving PowerSeller condition, which requires maintaining a positive feedback score of at least 98 percentage for 12 months or more.

In this guide we'll go through different means to increase positive reviews on eBay, using the three-role framework we've determined to be essential in any eBay feedback strategy.

Hither's what nosotros'll cover:

Part 1: Proactively increasing positive reviews
Part two: How to remove negative feedback on eBay
Office iii: Using negative feedback to your advantage

Part 1

Proactively increasing positive reviews

The near important function of any eBay feedback campaign involves taking a proactive approach to increasing reviews as part of an overall eBay marketing strategy.

#1. Provide feedback for your buyers

Similar to Airbnb, eBay feedback goes both ways: to assistance ensure a not bad feel for everyone, both buyer and seller are asked to leave public reviews for each other after every transaction.

It'due south a practiced idea to accept the initiative and leave feedback before the buyer does. If yous go out feedback for someone who merely purchased your product, y'all're opening a dialogue and paving the manner for them to return the favor.

Sellers are brash to leave feedback when the payment clears, as the merely real obligation that the heir-apparent has is to make the transaction. The rest is up to you, so don't forget to give thanks your buyer and leave them some positive feedback.

#2. Respond to negative eBay feedback

The issue with responding to negative feedback on eBay is that it has the potential to make matters worse.

Not just will your response to the comment make it stand out more, but the buyer is always entitled to ane concluding follow-upwardly annotate, thus ensuring they always have the final word.

If you opt to ignore negative comments, all the same, information technology could lead potential buyers to assume that you don't care, which could severely damage your eBay concern.

Here are four ways to brand sure you lot answer accordingly:

Have empathy
This may be simply ane client to you, but having paid for your product, it is currently an important issue for them. Expressing empathy by highlighting that you understand how frustrating this must exist is a dandy way to reestablish the human connection.
Be brief
Avert long argument threads or lengthy responses, Keep your advice concise and request the buyer to get in bear on if you feel it should be discussed farther.
Take responsibleness
Many customers may not realize that some problems are out of the seller's control. Always explain why something happened and take responsibility even for logistics or weather issues with a uncomplicated "Unfortunately this was out of our control, just we volition try to prevent inconvenience caused past bug similar this in future."
Show professionalism
It'south essential to respond to negative feedback politely and professionally. Don't get defensive, even if you lot feel that a buyer has been unreasonable or abusive. Preclude negative emotional responses by keeping in mind that your comments are there for the earth to see.

#3. Provide a unique client service experience

A client has only purchased an item from you, the payment has processed, y'all're all ready to transport their production and make a profit. Instance closed. Is that all there is to it? It shouldn't exist.

If you're not getting in touch with your buyers every bit soon every bit they brand a purchase, you're not doing much to retain business concern. A personalized bulletin, even a curt one, to thank them for their purchase and let them know the condition of their order tin work wonders for customer loyalty and satisfaction—and your ratings.

The last thing you want is for a customer to arrive impact to ask about their order. Consistent customer communication has proven very successful for online action sportswear brand, FreeStyleXtreme, which manages to generate over 800 5-star reviews across all sales channels every calendar month! Here'due south a snapshot of their eBay ratings to show simply how effective their strategy is.

For a full breakup of FreestyleXtreme's feedback strategy, you lot tin read our xxx-minute interview with the visitor'southward Customer Feel Director here.

Lesser line? Treat every client like they are your simply customer and they'll keep coming back for more. That means reducing customer effort as much equally possible and enhancing client service by:

– Aircraft on fourth dimension
– Providing tracking numbers after buy
– Responding to complaints politely and promptly

#4. Open a dialogue

If yous're happy with the quality of your appurtenances and services, the best way to get feedback is to ask for it.

The about effective way to do this is with an indirect request that doesn't put force per unit area on your customers.

Permit them know how valuable it would be to know how you did so yous can continue to better your client service. Timing and taking a personalized approach to the request can be the deviation between success and failure hither.

Here's an example of what a follow-up email could look similar:

1. Personalize the bulletin and subject line with the buyer's name, product and aqueduct to create a human relationship.

ii. Enquire if everything with the order process, delivery and product is satisfactory.

3. Without directly asking for feedback, you can use language that encourages a positive review.

4. Make information technology easy for the customer to exit feedback by including a link.

v. Avert negative feedback by inviting the customer to resolve any issues straight with you.

#5. Leverage returning customers

One of the all-time ways to increase customer appointment when sending automated feedback requests is to make repeat customers feel special.

These customers have bought from you before, and now they're coming back again—this is a prime opportunity to increase buyer retentivity rates and snag some positive reviews!

Creating e-mail campaigns for returning customers and personalizing as much as yous tin can to show that y'all're grateful for their loyalty encourages an emotional response, leaving customers more probable to leave you lot a positive review.

Larger eBay businesses could see significant ROI from using software to communicate with returning customers alone—particularly considering information technology costs vii times more than to acquire a new customer than to retain an existing ane.

Part 2

How to remove negative feedback on eBay

Having some negative feedback is normal, but taking actionable steps to remove negative reviews where possible is always worth your time.

Here are some easy means to make this a simple part of your strategy.

#ane. Asking feedback revisions

Commencement off, it's vital to note that you can only submit v feedback revision requests for every 1,000 feedback comments you received in the previous 12 months.

Y'all can likewise asking only one revision per transaction and simply on feedback that's less than 30 days old. And then, given the limited number of requests at your disposal, it's of import to know if the customer will cooperate with you before sending ane.

Here are some points to take into consideration when requesting feedback revision:

– Remind the customer what you did to solve the problem or improve the service
– Reiterate that feedback is essential to your business
– Simplify the process past either explaining specifically how to revise the feedback or provide the link

Take a look at this instance below:

Subsequently you experience the issue with the customer has been solved, ask if they are willing to revise their negative feedback. If they agree, you can send them a feedback revision request through eBay, allowing them to change their original comment.

#2. Leave comments

Revision requests aren't the only manner to go negative feedback removed from eBay.

Another manner to bargain with negative feedback on eBay is to go out a follow-upward annotate, requesting that the buyer contact you direct to solve any issues. If the consequence is fixed, there'southward always a hazard that the heir-apparent will get back and leave another annotate, informing other customers that the problem has now been resolved.

#3. Avoid receiving negative feedback in the starting time place

You can't delight everyone, but there are steps you can take to reduce your chance of receiving negative feedback on eBay.

The reason eBay limits feedback revision requests is that sellers are e'er encouraged to focus on providing slap-up customer service—and not to simply remove the comment that comes upward subsequently a problem arises.

Remember, almost customers don't understand the intricacies of an e-commerce business concern, so keeping them in the loop volition avert the demand to contact you, while enhancing their feel dramatically.

Automatic feedback software can also help to avert negative feedback, equally well as increase positive reviews. By connecting xSellco Feedback with Helpdesk, information technology ensures you don't request reviews from customers who have raised a support ticket or whose order wasn't received on time.

Office three

Using negative feedback to your advantage

Remember, the purpose of eBay feedback is to help your business do better and, believe it or not, negative feedback is a central factor in customers trusting an online business.

Here are some tips to assistance you see the upside of negative feedback.

#1. Respond to every review

If somebody takes the fourth dimension to write a negative review they're most likely quite aggravated. This is why online sellers should make a point of replying to every review, positive or negative.

Once you receive criticism, it doesn't mean that information technology's the finish of your encounters with that customer. In fact, by making it your mission to respond to each review, you're increasing your adventure of surprising them with your customer service.

Everyone wants their vox to be heard and yous want to bear witness that you haven't given up on them. If y'all testify them wrong, they may become dorsum and post a positive comment or fifty-fifty remove initial remarks fabricated about your website. The key goal here is to retain unhappy customers and prevent a damaged reputation.

With xSellco, you tin monitor how many orders you receive versus the amount of feedback you lot have requested from customers. This gives your client support team an idea about the corporeality of feedback they should expect to deal with.

#2. Use it as a marketing strategy

An effective way to make an bear on with unhappy customers is to say sorry well. For the biggest impact, this could involve using a personal approach offline which goes above and beyond their expectations, but it depends on the opportunity.

Have a wait through your customer'due south message history: is there annihilation they told y'all that might spark an idea for a unique gift?

Our interview with FreestyleXtreme gives some corking examples of how they apply this strategy to turn negative feedback into positive while providing some social media-worthy user-generated content.

ebay feedback freestylextreme

Rather than just sending out an order replacement or refund, try to practise something unique that will not only give yous the best take chances of getting eBay feedback removed, but is also a slap-up marketing strategy!

Why not assign a modest amount of your marketing upkeep to your customer service squad and allow them to spend information technology on whatever they feel will make a deviation to a client who has received a bad experience? This small-scale investment could generate some serious ROI through social media.

#three. Uncover new business opportunities

It's e'er best to view criticism every bit a priceless opportunity for your visitor to get amend.

Instead of starting with a blank sail to come with innovative ideas for your business organization, you can employ existing bug that cropped upwardly with customers as a baseline. This is not only a useful way to recollect upwardly ideas, but solving issues highlighted in negative feedback will have the biggest impact on your bottom line.

Information technology'south one affair responding and reacting appropriately to negative feedback, merely adjusting your overall customer service strategy is more than of a long-term goal to work with. Information technology's a matter of spotting recurring customer issues and prioritizing those.

Walk abroad from negative feedback with the drive to improve your online business in every fashion possible.

As Robin Sharma once said:

Negative feedback

#4. Worst-case scenario

Finally, be confident in letting your customer sympathise a well-rounded view of your business.

The take a chance of there being 100-plus completely positive reviews is unlikely.
Negative feedback allows potential customers to understand the worst-case scenario and from and then on it can only be a positive experience. Removing all negative reviews makes your business organisation look inauthentic.

A client is more likely to collaborate with and trust your website if there is a mix of negative and positive reviews. In fact, yous'll convert 85 percent more frequently with negative reviews, considering customers acknowledge that people have different tastes and expectations.

So there yous have it, a three-office framework to assistance you lot build the kind of eBay feedback strategy that gets results!

It may take fourth dimension at start, but once you get the ball rolling, investing in generating more positive reviews is the unmarried most cost-effective fashion to increase your visibility and drive sales on eBay'due south crowded market place.

First getting more eBay reviews today

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